T-MAGI by WE Architecture in Copenhagen

While many shops tend to have a clear distinction between storefront and interior, the design of T-Magi is intended to allow the shop itself to be perceived as the display window.

WE Architecture has used the teapot, an object universally associated with tea, as the motif for the shop, the logo and the PR material.

WE Architecture has intentionally designed the shop to have a “lab feel” to it. It invites people to pass by, smell the 40 different teas displayed on the scent wall, have a taste, read the tea folder designed by WE or simply browse the exclusive products of Marriage Frères sold in the shop.

Tiny backlit holes perforate the shelves and the back wall providing a large 3D image of a Teapot, which functions as a powerful eye-catcher and dissolves as you approach it.

Photo credit: Enok Holsegaard
Design by : WE Architecture