The Panerai boutique Miami design by Patricia Urquiola

The Panerai boutique is situated in the heart of the Miami Design District, an area of the city which has recently been transformed into an exclusive luxury shopping destination. The interior design reflects a functional, simple idea of design, like that of the brand’s watches, respecting tradition with a look that is modern and current, finding an appropriate link between the past and the future.

One of the most distinctive elements of the boutique is the custom chandelier: a suspended series of disks, rings and lamps.The second floor has been deliberately designed as a private area for exclusive collectors and an exhibition space to host works by contemporary artists and designers as well.