Coach store Milan by Studio Sofield
Coach has opened its first store in Italy , in Milanâ€™s luxury shopping district on Via Montenapoleone. The opening follows the brandâ€™s expansion in key cities including Paris, London and New York, covering the global fashion capitals.
The new store has been designed by Coachâ€™s executive creative director, Stuart Vevers, in partnership with Studio Sofield. At 1,650sq ft, the space fuses existing historic architectural elements with the brandâ€™s signature interior features. Hidden windows discovered during renovation were left uncovered and a glass elevator allows a flow of natural light.
The store stocks the women and menâ€™s collection with a Craftsmanship Bar offering leather care and monogramming, in keeping with the current trends of experience and customisation.
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