Crumpler Store in Melbourne
When Crumplerâ€™s Creative Director, Sam Davy set out to shape the bag companyâ€™s 12th Australian store, he was bound and determined to build an interactive space and unique consumer experience that reflects both the local environment and creative path of the brandâ€™s original design ethos. Crumpler partnered up with local creative and award-winning architect Ryan Russell, of Russell & George, to cultivate this vision for their new retail space in Prahran, on the south side of Melbourne..
The design of the store is based on the abstraction of a pixel. A space that merges lighting and different media to create a fractured urban landscape of light and moving images. Russell and Davy worked closely to design a dynamic space that frames and illuminates the products.
A three dimensional grid of light was introduced to showcase Crumplerâ€™s vibrant bags and provide an energetic backdrop for a landscape of moving images, piles of grey rock, and grey concrete.Davy explained that the â€œraw, contemporary textures and use of light and film projection within the store not only showcases the products but the design has enabled a regeneration of this iconic site on the corner of Chapel Street and High Street.â€
Beyond the lightsaber grid, monochromatic finishes, and grey rocks piled along the floors â€“ Russell made sure that Crumplerâ€™s colorfully crafted goods would rightfully remain the center of attention.
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