Engelhorn sports show room by Blocher Blocher Partners
For engelhorn sports, the sporting goods division of the Mannheim, Germany-based fashion and accessories purveyor engelhorn, creating a space for high-end bikes and skating equipment was a must. â€œThereâ€™s a new enthusiasm for bike and skater sports, partly ignited through the new wave of e-bikes in Germany and Europe,â€ says Angela Kreutz, partner at Blocher Blocher Partners (Stuttgart, Germany), the firm that constructed the retailerâ€™s new cycle-centric section in its more than 107,000-square-foot store. â€œSo engelhorn decided to expand its cycling world to 10,760 square feet.â€
A quick switch out of the retailerâ€™s seasonal selections â€“ beach fashion or ski gear â€“ from a basement-level department secured plenty of room for an area that would be a hub for biking enthusiasts. The design team focused on simple materials such as steel and wood. A metal mesh forms what Kreutz calls a â€œmountainous silhouetteâ€ on the ceiling. And those shapes are reflected in the furniture at the rear of the space to give the customer an almost weightless, suspended-between-heaven-and-earth feeling as if he or she cycled to the summit and was on the verge of descending.
One particular design challenge was how to display the bicycles. â€œFixtures,â€ Kreutz says, â€œneed to be functional but really presentable, too.â€ So Blocher Blocher Partners created its own using a flexible track construction that features three different presentation levels and requires no additional struts. â€œThey have a particularly delicate effect,â€ she says. â€œItâ€™s almost as if the bikes are floating.â€
Skates and helmets line the back wall thatâ€™s pocked with holes to create a more visually appealing and structured surface. To give customers a greater sense of community within the department, the design team introduced a juice bar, the Gipfelkette (mountain chain in German) to encourage athletes to gather and mingle while shopping. Itâ€™s an ideal spot with a TV to watch sports or for riders and skaters to fuel up before heading out on the trail.
Retailer: Engelhorn KGaA, Mannheim, Germany
Design and Architecture: Blocher Blocher Partners, Stuttgart, Germany
Audio/Visual: Engelhorn KGaA, Mannheim, Germany
Ceilings/Fixtures/Wallcoverings and Materials: Knoblauch Ladenbau, Markdorf, Germany
Flooring: Werner KÃ¼tter, BÃ¶hl-Iggelheim, Germany; Mortimor GmbH, Schweitzingen, Germany
Lighting: Elan Beleuchtungs- und Elektroanlagen GmbH, Cologne, Germany
Visual Merchandising/ Signage/Graphics: Blocher Blocher View, Stuttgart, Germany
Photography: Nikolaus Koliusis, Stuttgart, Germany
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