Gucci Opens Menâ€™s Flagship in Milan
Gucci has opened its first menâ€™s flagship in Europe in the heart of Milan, the historic Brera district, in front of the internationally renowned museum Pinacoteca di Brera.The new shopping destination is surrounded by the Milanese art districtâ€™s prestigious galleries, design boutiques, and antique shops.Boasting a design concept by Frida Giannini, the Gucci menâ€™s store spans more than 500 sq m across three floors and features a dedicated area for the Made to Measure program: a personalized, luxury sartorial offering for the modern day gentleman.
A series of backlit panels with the Houseâ€™s Diamante pattern lead the way inside the store. Signature Gucci materials of rosewood and ebony are enhanced with the introduction of new elements such as matt light grey marble â€“ exclusively used in Gucci menâ€™s stores â€“ fluted glass, warm brushed bronze, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era.
The flagship radiates a true atmosphere of luxury and features a full range of menswear including ready-to-wear, shoes, luggage & lifestyle accessories, small leather goods, sunglasses, watches, jewellery and fragrances at the ground floor.
On the upper floor, a dedicated space complete with a VIP fitting area showcases the Made To Measure program together with Made To Order service for menâ€™s shoes.
The lower level hosts a further selection of the menâ€™s ready-to-wear collections along with shoes, silks, an assortment of sunglasses and belts.
Gucciâ€™s Brera store will be the first to offer the capsule collection designed by Creative Director Frida Giannini and Lapo Elkann, conceived as â€œLapoâ€™s Wardrobe.â€
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