I2 by Maurice Mentjens
Taking cues from its location â€“ a bank in Frankfurt, the skyscraper-rich financial centre of Germany â€“ Dutch designer Maurice Mentjens fashions a â€˜vaultâ€™ to house I2â€™s treasures.
â€˜Clothing and shoes are more valuable than money for many fashion-conscious women,â€™ says Mentjens. â€˜The idea therefore emerged to design the shop as a bank vault, with valuable goods kept safely behind steel bars.â€™
Vaults imply impenetrability, but Mentjensâ€™ concept translates to a light, open interior â€“ despite the â€˜cageâ€™ that defines it. Typical clothing rails are broken up by the cageâ€™s vertical poles, giving each piece on display room to breathe.
A reflective display case in the centre of the room houses the crown jewels: the collectionâ€™s crÃ¨me de la crÃ¨me. The â€˜treasure chamberâ€™ is the work of Patrick Baden, a product and jewellery design graduate from the Academy of Fine Arts in Maastricht whose portfolio includes limited-edition designer safes, produced by Carus.
I2boutique,Maurice Mentjens, house I2, Clothing and shoes, cage fixtures, Patrick Baden jewellery design,