Isabel Marant Stores Paris & Seoul
Fashion label Isabel Marant's Tokyo boutique, designed by Paris-based studio CiguÃ« and featured in Frame #90, has been turning heads with it's under-construction wooden beams and concrete floors - a blend of high fashion and stripped-down style. But Tokyo is just one of the stores designed for Marant by CiguÃ« - she also commissioned the team to design stores in Seoul and Paris.
The design studio got their start in 2011, designing shops for cosmetics brand Aesop before catching the eye of Marant. She hired the studio, a group of six designers who met while studying architecture in Paris, to design the shops simultaneously (along with a fourth in Hong Kong.)
In Seoul, the store is enclosed in a grey concrete faÃ§ade with a cut out window and overlapping window displays made from aluminium plates by French artist Arnold Goron, with a textured wood ceiling and the polished concrete floors also found in Paris and Tokyo.
The Paris store, on avenue Victor Hugo, features glass partitions and leafy vegetation amongst wooden shelving blocks and papery back-lit â€˜housesâ€™.
CiguÃ« explained Marantâ€™s guidelines for the shop design in an interview with writer Billy Nolan in Frame. â€˜For all her innovation, thereâ€™s a conventional side to her,â€™ explained Hugo Haas, one of the studioâ€™s six founders. â€˜She told us she liked oak, grey concrete and black steel. And Charlotte Perriand, Jean ProuvÃ© and Le Corbusier. That was more or less it.â€™
Isabel Marant Stores, CiguÃ«, ã‚¤ã‚¶ãƒ™ãƒ«Marantã•ã‚“ã®æ±äº¬ãƒ–ãƒ†ã‚£ãƒƒã‚¯, concrete floors, architecture in Paris, Isabel Marant avenue Victor Hugo, magazin Isabel Marant, visual merchandising Isabel Marant, magazine Isabel Marant, boutique designers Cigue,ì´ì‚¬ë²¨ Marantì˜ ë„ì¿„ ë¶€í‹°í¬