YargÄ±cÄ± store at Zorlu Center, Istanbul â€“ Turkey
Zorlu Center is Turkeyâ€™s first and only â€œmixed useâ€ project with a total of 5 functions. The project extends over a construction area of 619.595 mÂ² including a cultural and art center, hotel, business center, shopping center and residences.
YargÄ±cÄ± has been one of the leading retail brands in the Turkish market for 35 years and offers a full lifestyle brand to its customers through rich apparel, accessories and decorative collections. Considering the brandâ€™s modern attitude and followers from all age groups, It was decided early on that YargÄ±cÄ± would play a role within the Zorlu Project.
The store design began with the idea that it should reflect the brandâ€™s core characteristics: timeless and beautiful. Initially, the YargÄ±cÄ± in-house architectural team considered the visual aesthetics of the 370m2 space. The goal was to convey the experience of a modern European boutique, a fresh world of designed inspiration.
After 2 months of construction, plans expanded to create a modern retail space that showcases modern apparel, accessories, hand-picked home decorative pieces from Asia and Europe, coffee table books on design, photography, travel and cosmetics and furniture. YargÄ±cÄ±â€™s Zorlu store seeks to be a destination for not only shoppers but also for creative minds, designers and curious passers-by.
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