This is a review article, all the identification details, designer name and source of the article are mentioned in the up-right corner.
04.09.2018 Shoes / Bags

J.M. WESTON POP-UP STORE BY LOCI ANIMA ARCHITECTS

Paris
Made by:
Loci Anima
loci anima

Loci anima arrives in the Gaumont movie thea­ter on the Champs-Élysées to inves­ti­gate the codes of J.M. Weston and to offer a set-up that is revea­ling of and sen­si­tive to the shoe brand and its tra­di­tio­nal codes.

The visi­tor comes into a time­less space mixing authen­ti­city and extra­va­gance, with a whis­pe­ring of the story you tell your­self as well as others as you walk towards your des­tiny wea­ring a pair of J.M. Westons.

 J.M. WESTON pop-up store by Loci Anima Architects

Faithful to the brand’s demand for sobriety, loci anima crea­ted a plan lan­glas­ting and durable with intense effects, not­withs­tan­ding its fru­gal nature: the flight cases used to dis­play the col­lec­tions will be used for trans­por­ting this exhi­bi­tion to future des­ti­na­tions, as the fur­ni­ture and movie set-up tie in with each other, in a tai­lor-made approach that the shoe­ma­ker so appre­ciates.

Photos : Massimo Pessina

 J.M. WESTON pop-up store by Loci Anima Architects

 J.M. WESTON pop-up store by Loci Anima Architects

 J.M. WESTON pop-up store by Loci Anima Architects

 J.M. WESTON pop-up store by Loci Anima Architects

Jm Weston, Shoe Pop-up, Pop-up Store, Store Design, Loci Anima, Architects, Paris Stores, Retail Design Paris, Shop Interior Concept, Pop-up Store By Loci Anima Architects