Always looking luxurious and elegant, Lebanese chocolate brand Patchi knows a thing or two about brand image, starting with store design.
Zoom in: Patchi in Jeddah, Saudi Arabia located in the Boulevard Mall — the first open-air mall in the region. The sweets specialist’s 110 sqm retail store resembles a jewellery box — with a marble facade, decorated copper letters, asymmetrical windows and light boxes that looks like traditional lanterns.
The design was conceptualised by long-time collaborator Lautrefabrique Architects, a firm that has worked on many Patchi stores over the last 10 years.
Black and copper pendant lights by Tom Dixon hang above the long glass counter. A long Toulemonde Bochart carpet lays on beige flooring while Elitis wallpaper gives the walls the perception of texture. Furniture are sourced from Danish contemporary brand Hay.
A full-height copper-work screen composed of the Patchi logo provides a private space at the baby gift section.
Designer: Lautrefabrique Architects
Photography: Luc Boegly
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