To support its development in France, the brand launched last Thursday its first exclusive concept store in Levallois-Perret (92), which displays an atmosphere similar to that of a living room of motorcycle enthusiasts. It was designed to showcase the range of Royal Enfield motorcycles for the French market, but also the lifestyle collection of equipment and the accessories brand: it contains the best leather jackets and sweaters , t-shirts, shoes and other reinforced pants.
The store also present for the first time on the French market a range of 500 cm3 motorcycles in limited edition, in typical British style camouflage pattern, inspired by the motorbikes of Despatch Riders outstanding during both world wars. .
Each motorcycle Royal Enfield Despatch was produced by hand using a paint transfer technique: a camouflage print is expertly transposed on the envelope of the bike, thus making each bike unique. This model styling range of the brand is priced at € 6,495; Royal Enfield bikes are available from € 4,985 for a Royal Enfield Bullet 500cm3
According to Mr Arun Gopal, director of international operations of Royal Enfield "exclusive shop in Levallois-Perret, near Paris, is a strategic step in our project to develop a brand experience and immersive sales in France, we plan to open three similar stores in the next year. The store reflects our identity as international retail sales, and we believe it will quickly become a reference in the sector selling motorcycles in France. The space was designed not only as a selling point, but also as a place where fans can meet and talk bike. "
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