Audemars Piguet lounge by Mathieu Lehanneur at Art Basel
Audemars Piguet marks its second year as a global associate partner of Art Basel with a special lounge conceived by Mathieu Lehanneur. the overall atmosphere intended for the space is meant to emulate the natural surroundings that are found at the Swiss watchmaking manufacturerâ€™s remote home in Le Brassus, in the VallÃ©e de joux.
Lehanneurâ€™s scheme draws on the worlds of nature, science and technology, resulting in an intimate environment that is at once functional, while responding to oneâ€™s physical and emotional senses.
The standout feature of the french designerâ€™s idea are large formations of rocks which he has cast to replicate boulders he discovered while in the pristine forest that is Audemars Piguetâ€™s home. This was achieved using the latest developments in resin and fibre moulding techniques â€“ through an archaeological process and stoneprinting methodologies â€“ thus envisioning his own version of nature, while speaking to the precision of watchmaking savoir-faire.
The craggy masses exist amongst immaculate glass cubes, and are accompanied by a video work captured by Kurt HenschlÃ¤ger that documents the brandâ€™s origins. HenchlÃ¤ger depicts scenes from vallÃ©e de joux, presenting the co-existence of nature and technology and how they influence one another, elaborating on the scengoraphy already established by lehanneur. the complementing moving images bring a renewed perspective of the enrapturing landscape that has played an integral role in audemars piguetâ€™s development as a company.
An exhibition of the luxury watchmakerâ€™s historic and contemporary timepieces are showcased within â€“ from its origins in the 19th century until today â€“ alongside a presentation of six new models of its signature royal oak offshore model in 42mm. Demonstrations of the watchmakerâ€™s craft and polishing process are also performed live to show visitors what each audemars piguet design undergoes.
Commenting on the partnership, Olivier Audemars, board member and great-grandson of one of the company founders, said: â€˜we are delighted to be collaborating with two outstanding artists. Mathieuâ€™s innovative new lounge design and Kurtâ€™s beautiful film work both capture the true spirit of Audemars Piguet, and will enable us to bring the essence of our home in the vallÃ©e de joux to hong kong, basel and miami in 2014.
Olivier Audemars, Audemars Piguet, Mathieu Lehanneur, Art Basel, Swiss watchmaking, VallÃ©e de joux, Kurt HenschlÃ¤ger