Bellerose utilitarian clothing boutique in Brussels
Belgian fashion label Bellerose produces proudly utilitarian clothing, but the one thing they hate is uniformity, and thatâ€™s something thatâ€™s clear from the moment one enters their newly refurbished Brussels store.
Owner Patrick van Heurck decided he didnâ€™t need an architect for this job, so he roped in his son Derek and away they went, creating a look which has chaos and strict order in equal measure. The highlights for us are the precisely-spaced cedar spines that clad the walls, and in some places the ceilings, and of course the childrenâ€™s-wear department. As every parent knows, if you give a child a smuggled NASA prototype lunar exploration vehicle for Christmas, they will be playing with the box it came in within minutes.
The Bellerose cardboard box/installation looks like a giant hamster has chewed through and escaped, and this is such kid-nip that you could leave the little darlings there and do the rest of your shopping, get a mani-pedi, meet your friends for lunch and return before theyâ€™d even noticed you were gone. But donâ€™t. The kids might be happy, the police wouldnâ€™t. You terrible people.
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