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Bravissimo Lingerie store design by Four-by-Two

Location: Guildford
Source: four-by-two
Made by: Four by Two
Published in: December 02 2013 / Fashion Stores
Lingerie retailer Bravissimo has opened a new two-level store in Guildford, Surrey, designed by Four-by-Two and fitted by Garenne Shopfitting. The store concept is designed to seamlessly combine the Bravissimo brand with its clothing label Pepperberry under one roof, yet give an individual and distinct shopping experience to each.

Four-by-Two associate director, Becky du Feu comments: 'We wanted to showcase the two brands and add a sense of delight for existing, loyal customers, whilst attracting new ones. So we took Bravissimo and Pepperberry's colourways and softened them to give a more feminine and timeless feel. We focused on scale and materials, played with the "curved" shape, and wove our thinking right the way through to the specialist lighting, flexible fixtures and delicate detailing throughout the store.'

The ground floor is home to Pepperberry and features a floral design in the fixtures, floorboards and fret-cut panels. Highlights of black and dark grey are used throughout the area to define the space and add a sense of sophistication.

The first floor acts a showroom for the entire Bravissimo lingerie, swimwear and nightwear ranges. Aesthetically, Bravissimo has a more 'homely and warmer feel', and the colour palette, with highlights of pink, reflects the brand's softer tone.
On the upper floor, floral fret-cut curved screens are used for merchandising and act as an enclosure for the lounge area adjacent to the fitting rooms.
In the fitting rooms, Four-by-Two has raised the doors and lowered the ceiling from the main sales-floor height to help communication between staff and customers, while retaining a level of privacy in the individually numbered rooms.

Originally set up as a mail order business in 1995 by Sarah Tremellen, Bravissimo champions lingerie for the curvier figure and now operates 22 stores nationwide.

source of the text: http://www.retail-focus.co.uk/projects/1028-project-bravissimo
Written by Gemma Balmford
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