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Douwe Egberts stand by studiomfd, Amsterdam

Location: Amsterdam
Made by: Studio MFD
Published in: March 26 2013 / Pop-Up Shops / Stand
Coffee brand Douwe Egberts wanted a versatile exhibition stand to activate the product brand, attract customers like a magnet and provide a unique brand experience. They put out a call to four promotion agencies for designs to meet these specifications. Soon after submission of the designs Douwe Egberts was quick to choose the one we made for Young Perfect Promotions
The clear and iconic design encompasses various layers of information. At the top we have the striking lighting layer, attracting shoppers from a distance. Below this there is the information layer, furnished with chalkboards and two digital screens, and under these the two layers with products.
The mobile bar can be positioned in the recess during passive demonstrations and used as a workstation for the demo lady in front of the stand during active demonstrations. The selected materials match the house style of DE so that it is easy to introduce product variations

The multifunctionality, layers, light and minimalism which are the hallmarks of this design create an inviting and pleasant coffee break and coffee experience in the supermarket. It creates a space that finds a middle ground between a quiet coffee bar in a busy supermarket environment, a stylish coffee bar on the high street, and a conventional product demonstration.

Designed by studiomfd
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