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Jay-Z Rocawear mobile truck pop-up store

Location: -
Source: dashdesign
Made by: Dash Design
Published in: January 15 2013 / Pop-Up Shops / Stand
Rapper and entrepreneur Jay-Z wanted to bring Rocawear’s new premium apparel line directly to customers—in a 1,000 sq. ft. tractor-trailer.

To elevate the brand and emphasize travel, we scattered the space with suede-lined, patent leather travel trunks. The pop-up shop toured the country playing music—and creating a vanguard in shopping.

Designed by Dash Design in 2008
Jay-Z, Rocawear, tractor-trailer, Pop up shop, camion shop, travel trunks, travel shop, rocawear travel shop, jay-z shop design, tractor-trailer, rocawear shop, rocawear pop up shop

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