Nemika Concept Store by Kohei Nawa
Artist Interprets Fashion Brand as a Garden
In Tokyo, those in their 50s are driving Japanâ€™s economy. Curious about art and culture and showing a steady appetite for fine attire, this generation is concept store Nemikaâ€™s target market. Designed by Kyoto-based artist Kohei Nawa, the shop is the brainchild of high-end Japanese fashion brand Leilian, which has been in business for almost half a century.
Nemikaâ€™s made-in-Japan mentality is subtly conveyed in its name: ne is the Japanese word for â€˜rootâ€™, mi means â€˜fruitionâ€™ and ka can be translated as â€˜flowerâ€™. Together, the three words allude to the materiality of soil and earth, which Nawa interpreted as a garden. Nemikaâ€™s wooden floors represent earth, its sinuous walls evoke flowing water (needed for flowers to grow), and display shelves and wall mirrors are reminiscent of minerals.
Pieces of custom-designed furniture are arranged as stones and rocks would be in a Japanese garden. The botanical theme is not left solely to the imagination, however; by cultivating roses in its own flowerbeds, the brand indulges a passion it believes brings charm to peopleâ€™s lives, just as fashion does.
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