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Nike x Liberty interior concept by OfficeTwelve

Location: London
Source: office Twelve
Made by: OfficeTwelve
Published in: December 01 2014 / Fashion Stores
OfficeTwelve are proud to have been selected by Nike to launch their new pinnacle Women’s Concept at the prestigious Liberty store in London. The most premium and feminine expression of the brand at retail, the Liberty concept combines feminine beauty with innovation, echoing the Nike x Liberty collaboration.

Delicate Liberty print patterns are applied to concrete tiles to create a bespoke and striking floor and feature wall, leading consumers into the heart of the space. The iconic building architecture and original features have been revealed and reconditioned, enhancing further the notion of collaboration and providing a back drop to a carefully curated, highly detailed execution.

Technology and beauty combine again in the detailing of the product merchandising fixtures. A slender system with integrated illumination and ultimate flexibility offers both beauty and practicality in the space, whilst other features such as stitched concrete tables, handcrafted oak and translucent crates and beautiful reclaimed and reupholstered cinema seats provide ample opportunity for product display, story telling and innovation.
nike x lab, office twelve architects, pinnacle Women, Liberty store in London, nike patterns,

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