Ripley's lingerie baroque concept in Rancagua Chile
In the renovation of Ripley's lingerie section, DAW worked with the â€œbaroqueâ€ concept, where the lace texture takes center stage as an element of composition and as reference to the fabric attributable to the product. The concept of texture is represented in different scales and moldings, which in turn are contained in straight modules.
The design uses a palette of clear colors, against a predominantly white product support, for this to be the protagonist.
Ripley's lingerie, DAW worked, â€œbaroqueâ€ concept,element of composition, texture