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Speed and Lightening for Nike by Green Room Design

Location: London
Published in: March 28 2016 / Pop-Up Shops / Stand
London, 8th March 2016: Two recent retail campaign activations for Nike have brought stunning, visually alluring installations to Flagship London stores.

Kobe XI Visualisation of Speed

The Kobe XI ‘innovation mastered’ campaign is realised at destination stores in London through the stunning imagery of 3D acrylic red speed lines, culminating in a powerful visual of propulsion. This drive for innovation and immediacy has manifested itself in all aspects of the build of the Kobe XI Elite shoe and fittingly all campaign elements also reflect these principles.

Visualising the instant snap from still-life to immediate speed, the bespoke display propels the Kobe XI Elite forward, thrusting the shoe to the forefront. Each trailing acrylic line is marked by epic moments when Kobe has sealed or stolen victory from the jaws of defeat for the Lakers, such as:

Find inspiration everywhere – to do the impossible you must first discover how to make it possible. Aug 2014, Asia Tour

Give the game everything – where there are no days off, there are no off days. May 2005, Blackout workouts

Leave a legend – always strive for something bigger than just winning. Dec 2014 Vs. Minnesota
nike retail design, green room, spped, lightening, Kobe Visualisation of Speed, london

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