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SWAROWSKI Wings of Sparkle by Tokujin Yoshioka

Location: Basel
Source: frameweb
Made by: Tokujin Yoshioka
Published in: May 16 2013 / Pop-Up Shops / Stand
Stand Shimmers Like a (Swarovski) Diamond

It was impossible to miss Swarovski’s gigantic sparkling stand during Basel World in Switzerland.

Almost 23,000 LED strobe lights flickering across a structure made from faceted hexagonal elements made Tokujin Yoshioka’s stand design for Swarovski at Basel World appear to shimmer like a diamond. Instead of merely designing a surface, Yoshioka says he wanted visitors ‘to experience light itself, as if entering into a dazzling crystal.’

The stand was surrounded by a 7-m-high curved wall measuring 155 m in circumference, which was clad in more than 250,000 reflectors. Inside were 40 freestanding showcases – also designed by Yoshioka – which reiterated the dominant crystal motif.
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